How to Brief an Archviz Studio - Checklist

What to prepare before you start

The minimum set is: design documentation or CAD drawings (plans, elevations, sections), information on materials and color schemes, context about the surroundings (the lot, neighboring buildings, orientation) and a clearly defined goal - whether the visualization is meant to support sales, an investor presentation or a marketing campaign.

The more context the studio receives up front, the less guesswork and fewer revisions at the end. Missing orientation or material references is the single most common cause of extra correction rounds.

A prioritized shot list

Instead of 'visualize the development', it's worth naming specific shots in order of importance: e.g. front façade, an aerial view showing the site layout, the entrance, common areas, and for interiors - living room, kitchen, bedroom, bathroom. The shot list is the most important part of the brief, because it translates directly into the quote and the schedule.

References instead of descriptions

Mood, light and style are best conveyed through visual references rather than words. A few 'this is the look' images save many revision rounds. It's equally useful to mark what to avoid - that's as important as pointing in the right direction.