- New project
Each format plays a different role
A rendering builds the first impression and the emotion - it's what catches attention in a listing or campaign. A 3D floor plan answers 'how are the rooms laid out, and is this unit functional for me?'. A 3D film shows the development in motion and in context. A 360° tour and an interactive model let buyers explore the space themselves and check unit availability.
How to arrange them into a sales funnel
At the top of the funnel (attention), renderings and a short 3D film work best on social media. In the middle (consideration), buyers reach for 3D floor plans and a 360° tour to judge layout and square footage. At the bottom (decision), an interactive model with live availability and unit cards closes the choice of a specific unit.
That's why 'rendering or 360° tour' is the wrong question - they aren't competitors, but consecutive stages of the same buyer journey.
Where to start on a limited budget
If the budget is tight, start with a package of renderings for the key views plus 3D floor plans - the minimum that genuinely supports selling a unit before construction. Film and a 360° tour are added once the development enters its active sales phase.
FAQ
Does a 360° tour replace renderings?
No. A 360° tour shows the space immersively, but renderings build the first impression in listings and campaigns. They work best together.
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