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How an interactive model differs from a 360° tour
An interactive 3D model is a browser-based model of the entire development: the user rotates the massing, browses floors and selects a unit, seeing its availability, square footage and price. It's a tool that works at the level of the whole project and its inventory.
A 360° tour works at the level of a single space: it lets you 'step into' an apartment or common area and view it from a human perspective. It's a tool that builds a sense of quality and atmosphere for a specific interior.
When to choose the model, and when the tour
The model excels in large multi-building developments and communities, where navigating the inventory and choosing a specific unit is key. It connects presentation with sales, especially once integrated with a CRM.
A 360° tour works best where the finish standard and the mood of the interior matter most - premium developments, model units, hotels and retail spaces. It helps buyers judge the quality of a space remotely.
Why it's best to combine both formats
In practice the model and the tour don't compete - they complement each other: the model leads a buyer to choosing a specific unit, and the 360° tour lets them inspect that chosen space in detail. Together they create a coherent online buying experience, from the level of the whole development down to a single room.
FAQ
Does an interactive model replace a 360° tour?
No. The model helps choose a unit across the whole development, while a 360° tour lets you inspect a specific interior from a human perspective. They work best together.
Can the model be integrated with a sales system?
Yes. An interactive model can be connected to a CRM or sales system, so it shows live availability and unit parameters.
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